The AurCard glossary
One definition per word, worded the same everywhere we use it. Terms AurCard coined are marked; the rest are the category’s words as we understand them.
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AurCard’s terms
- The Living StorefrontAurCard term
- Your business’s page that is its website: you edit it on the page itself, the door, the employee and WhatsApp all open it, and it keeps working after closing time. Read more
- The Customer LoopAurCard term
- The path that turns a visitor into a returning customer: they scan, leave their number with consent, are saved in the company’s ledger, and receive an offer from its number. Read more
- The Custody CardAurCard term
- The employee’s card belongs to the company: its identity is locked, its edits are approved, it stops the day the employee leaves, and their customers stay with the company. Read more
- Customer CustodyAurCard term
- The principle: every number collected by a door, a card or an employee is kept by the business, with its record of consent. Read more
- The Customer LedgerAurCard term
- The company’s contact list: import, groups, the source of every number, and consent. Not to be confused with the public AurCard Directory. Read more
- Company WhatsAppAurCard term
- Campaigns, the shared inbox and the auto-reply, from the company number the customer already knows. Read more
- Permission MessagingAurCard term
- Sent only to those who agreed; an opt-out is kept for good; the record belongs to each company separately. Read more
- The Receptionist Who Never SleepsAurCard term
- The sticker, the page and the auto-reply keep working after closing. It is the name of the promise in our advertising. Read more
- Scan to SaleAurCard term
- Measuring the path from the scan to the sale: the source of every number, per code, employee, branch and campaign. Read more
- The AurCard DirectoryAurCard term
- The public directory of the businesses published on AurCard, by activity and city. Read more
The category’s words
- Digital business card
- A web page carrying your name, title, numbers and links, which the other person opens by scanning a QR code, tapping an NFC card or following a link, and saves as a contact in one tap. In AurCard it is an employee’s card in their company’s identity. Read more
- NFC (near-field communication)
- A wireless technology for a few centimetres: a small chip with no battery opens a link when a modern phone comes close, with no app. It works with iPhone 7 and newer and most recent Android phones. Read more
- Smart sticker (NFC sticker)
- A sticker carrying an NFC chip, placed on the door, a table or the counter; the customer taps it with their phone and the business’s page opens. Ordered from the dashboard after subscribing, at 74.75 SAR including VAT, paid once. Read more
- QR code
- A square code any phone camera reads to open a link. An AurCard code points at your page’s permanent address, so you change the page whenever you like without reprinting the code. Read more
- Wallet pass
- A copy of the employee’s card saved in Apple Wallet on iPhone or Google Wallet on Android, in the company’s colours and logo; it opens from the wallet in a second, and its code opens the live page, so every edit reaches whoever scans it. To refresh the fields printed on the pass itself, add it again with one tap. Read more
- WhatsApp auto-reply
- A message the company number sends by itself when a customer writes outside working hours or for the first time, so no message is left unanswered. Read more
- Branch and subsidiary brand
- A branch is another location of the same brand, with its own page, map pin and hours. A subsidiary brand is a different trade name owned by the same company: a company of its own with its own page, managed and billed from the parent. Read more
- Automatic page translation
- You write your page once in your language; it is translated automatically into more than one language and opens in the visitor’s phone language, and any translation you correct by hand stays corrected. Read more