The smart sticker: where to put it, and why the storefront and the till give different numbers
Three places, three different intentions in the customer’s head — and how to read each sticker’s numbers to know which deserves a second one.
The sticker is the same everywhere: an NFC chip and a QR code that open your shop page. What changes is who scans it and why — which is why the numbers differ.
On the storefront glass: whoever passes after closing
This sticker works while your shop is closed. Whoever scans it does not want to buy now; they want to know what you sell, for how much, and when you open. Give them that on the first screen — catalogue, starting prices, "open now / opens at 9" — and let the "share your details" sheet appear after a few seconds, not at once. This sticker's numbers read as new interested people, mostly in the evening.
At the till: whoever already decided
Here the customer has bought or is about to. The scan is for their number and their review, not to convince them. So the best line for the cashier is: "scan the code and leave your number, the weekly offer reaches you". This sticker's numbers read as the share of buyers who left a number — and if it is low, the problem is the wording or the placement, not the customer.
On the table or the product: whoever waits two seconds
In a restaurant or café: the menu, the review and a booking for next time. On a product in a shop: the product's own link for someone who liked it and has not decided. This sticker's numbers are always higher because the customer is seated with no hurry — do not compare them to the storefront.
How to read the numbers
In the dashboard, the number capture reports separate the source: how many numbers came from each sticker and each employee card. The practical rule: the storefront sticker is measured by evening and holiday numbers; the till sticker by its ratio to the number of receipts. With two branches, each has its own code, and comparing the two is more honest than any impression.
Practical notes
- The chip does not work on bare metal — use the on-metal version or glass.
- Do not print the QR code smaller than 2×2 cm, and enlarge it with the reading distance.
- The outer layer wears with cleaning; the chip itself lasts years.
- The code is fixed forever: change what it opens from the dashboard, never reprint.
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